If you are a healthy foodie like me then you will have noticed that there is a ‘healthy food’ revolution going on. Every week at my local supermarket I come across a new brand that is making a conscious effort to provide us with tasty foods that don’t contain the same ingredients as your household cleaning products or pet food! It seems that the impact of documentaries like Food Matters and Food Inc., plus the rise in diabetes and heart disease related to lifestyle and food choices have finally woken us up to smell the ‘matcha‘; and as a result we are seeing more of mother nature’s products on our shelves.
I came across this brand of cereal ‘Enjoy Life’ in the supermarket and have grown to love it. The ingredients are flax seed based which contain fibre, omega 3 and lignan which is said to reduce the risk of breast cancer in women and prostate cancer in men. I usually eat my flaxseed cereal with chopped organic bananas and coconut milk, which sets me up nicely for the day.
The website for the brand is pretty cool too, they have a range of gluten and allergen free products and nice start-up story.
In late 2001, Scott, a former banker, traded in his business suit for an apron and sought funding for the new venture from friends, family and “angel investors.” He used the funds raised to get the company off the ground, develop products and build a dedicated nut- and gluten-free bakery in Chicago, IL. The company took the unusual approach of investing in a special facility so that people with food intolerances and celiac disease would know that all Enjoy Life products were made in the safest environment possible. In January 2006, the company was the first to receive independent gluten-free certification for all Enjoy Life products from the Gluten Free Certification Organization (GFCO).
Have you tried any new ‘healthy’ products recently that you think we should all know about? Leave a comment and share the food love.